Marketing consultant specializing in

content messaging strategy.

I develop content + brand strategies to connect my clients with their ideal audiences.

From high-level strategic analysis, to creative design and implementation - I customize each marketing plan to the unique needs of my clients and their customers.

Services

Research

You have to walk before you can run. Understanding your market, your main competitors, and the needs of your ideal customers is the first step in building a successful marketing strategy. This phase includes elements like keyword research, persona development, customer journey mapping, quantitative and qualitative studies.

Content Marketing Services, Vanessa J Hawthorne

Content Strategy

Content is king, and if you want to attract new customers while building a connection with your existing audience - a consistent content strategy is essential. My services include high-level strategy, copywriting, and graphic design for social media, newsletters, case studies, white papers, eBooks, videos, and more.

Branding

Colors, fonts, taglines, and mission statements have incredible impacts on the perception of your brand. Each element should be selected carefully. I help businesses create new brand guides and refine their existing styles. This includes visual branding (think color schemes) and brand messaging (think mission statements and tone).

Website Design

Your website is your brand's little corner of the internet - so make it count. I work with platforms like WordPress, WiX, SquareSpace, and Shopify to create aesthetically appealing and UX-centered experiences. My services range from wire-framing and site design, to website maintenance and optimization.

"Vanessa is an absolute Rockstar when it comes to social media, WordPress designs, and strategy. I would highly recommend her for any online business owner!"

- Teo Vanyo