I’m Vanessa J. Hawthorne, a creative strategist and strategic communications professional working across storytelling, design, digital platforms, campaigns, and complex projects.
I’m at my best when there’s a big idea, a lot of moving pieces, and something that needs to be made clearer, stronger, or more compelling.
I tend to see both the whole and the details, connecting the pieces behind the scenes from concept and messaging through design, coordination, and execution.
My career has moved across consumer business, consulting, nonprofit communications, advocacy, and digital work, giving me experience with very different audiences, goals, and organizational environments.
Across those roles, I’ve built brands, websites, campaigns, fundraising and advocacy communications, events, content systems, and other cross-functional initiatives. That range has taught me how to adapt quickly, make sense of complexity, and move comfortably between strategy, creativity, and hands-on execution.
I’m especially drawn to work where communication has a clear purpose and where I can help shape something from early idea through launch.
Areas of Expertise
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Creative Strategy & Brand Development
Brand positioning, messaging, visual direction, identity systems, campaign concepts, slogans, branded materials, and creative problem-solving.
Communications Campaigns
Integrated communications planning, advocacy, fundraising communications, public education, media outreach, stakeholder engagement, events, and audience strategy.
Web, Social, Content & Digital Strategy
Website planning and design, information architecture, CMS management, SEO, email, social, video, editorial strategy, and digital content systems.
Complex Projects & Creative Execution
Cross-functional initiatives, large-scale events, launches, communications systems, vendor coordination, process development, and taking ideas from concept through completion.
Education & Credentials
M.S. Strategic & Digital Communication
Drexel University, 2026
B.A. Communication Studies
Rowan University, 2016
Certifications
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Google Digital Marketing & E-Commerce
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HubSpot Content Marketing
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Hootsuite Social Media Marketing
Certifications
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Google Digital Marketing & E-Commerce
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HubSpot Content Marketing
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Hootsuite Social Media Marketing