1. Understand your market! Who is your customer and what needs do they have? What is your unique selling proposition and how are you different from the competitors?
2. Be easily accessible in the digital landscape! Mobile friendly and Search Engine Optimized site? Check. Accurate Google My Business profile? Check. Targeted advertising on social media and search engines? Optional, but likely necessary if you want to reach a millennial audience.
3. Provide a positive experience! Engage, engage, engage. Find a way to have valuable interactions with your community. Create useful and informational content to draw new viewers. Respond to all comments and questions on your social media pages. Encourage your customers to leave feedback and implement their suggestions into your core strategies. Participate in charity, networking, and fun events to get in touch with your local market.
If you need help with your marketing strategy, contact me here.
1. Understand your market! Who is your customer and what needs do they have? What is your unique selling proposition and how are you different from the competitors?
2. Be easily accessible in the digital landscape! Mobile friendly and Search Engine Optimized site? Check. Accurate Google My Business profile? Check. Targeted advertising on social media and search engines? Optional, but likely necessary if you want to reach a millennial audience.
3. Provide a positive experience! Engage, engage, engage. Find a way to have valuable interactions with your community. Create useful and informational content to draw new viewers. Respond to all comments and questions on your social media pages. Encourage your customers to leave feedback and implement their suggestions into your core strategies. Participate in charity, networking, and fun events to get in touch with your local market.
If you need help with your marketing strategy, contact me here.
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